e-Business Careers & Trends

The modern American marketplace is moving online. For every corner store that closes its doors, a new e-business pops up to replace it. In this increasingly Web-based marketplace, it seems that very few companies can make it without adopting some element of e-business. So what is e-business?
 
Electronic business, or e-business, refers to any business that relies on an automated information system. These types of businesses usually involve Web-based technologies that allow them to work more closely with customers and expedite transactions and interactions. Now, more than ever, the demands of the modern marketplace require e-business solutions.

A New Breed of Professionals

With the move toward a more Web-centric economy, a new breed of professionals is emerging. People interested in pursuing careers in e-business must be creative problem-solvers able to make quick decisions and work as part of a team. E-business professionals also need to possess energy and enthusiasm for their work because careers in this industry can often be demanding, with long hours in high-pressure environments.

Obtaining a Degree in E-Business

At the most basic level, a student interested in e-business must learn how to promote a business and conduct business online. They must also be proficient in using information systems and e-business software and understand what makes a successful e-business.
 
Students can earn a Bachelor of Science degree in Business/e-Business online or at a traditional college or university. Obtaining this degree allows one to enter the electronic worldwide marketplace with confidence. The degree can focus on marketing, finance or communications.
 
E-Business blends business and information technology, so courses in both disciplines are usually taken. Business courses generally include:
  • Critical Thinking
  • E-Business Trends
  • E-Commerce Development
  • Financial Analysis
  • Management
  • Marketing
  • Online Marketing
  • Research and Evaluation.
 

Information technology courses may include:

  • Database Systems
  • E-Business Technology
  • E-Business Web Hosting
  • Information Systems
  • Integrated Systems of e-Business
  • Managing Data
  • Networks and Telecommunications
  • Operating Systems
  • Programming (instruction on building an e-business Web site).
 
One of the benefits of e-business degrees is that most of them can be obtained online. Obtaining a Bachelor of Science degree in Business/e-Business through an online program can cost between $5,600 and $60,000, depending on the university. Most e-business degrees usually take between three and five years to complete.

Job Description

With a BS degree in e-business, possible career paths include:
  • e-business consulting
  • e-business strategy management
  • Internet marketing.
 
A degree in e-business is also a great foundation for starting your own online business.

Salary Range

E-business degree holders earn a wide range of average annual salaries, depending on their individual job titles and places of employment. Salaries also vary by the different types of e-businesses. Some examples of different e-business areas and their yearly salaries are:
  • Business Executive: $187,000
  • Customer Representative: $32,000
  • Marketing Analysts: $68,000
  • Marketing Managers: $80,000 (After 10 years, these salaries usually increase to $100,000.)
  • Strategy Managers: $117,000 (After 10 years, these salaries usually increase to about $140,000).
 
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